Andy est en ce moment à Londres, pour le tournoi de Wimbledon – tournoi qu’il a gagné l’an passé.
Rado and Andy Murray
Andy Murray stars in new global advertising campaign for Rado
(Lengnau, Switzerland – June 2014) Tennis superstar Andy Murray is the star of the
new print advertising campaign for his official watch partner, Rado. A global
ambassador for the Swiss brand since May 2012, Andy features in a range of action
shots on court.
The photo shoot took place in Valencia, Spain on May 1st at the end of Andy’s clay
court training block, and directly before the start of the clay court season.
In each shot, Andy is wearing his Rado HyperChrome Automatic Chronograph from
the Court Collection: the watch he wore when lifting the trophy as he became the first
British man to win Wimbledon for 77 years in 2013. The watch has green details and
reflects Andy’s mastery of the grass court.
Shooting the action pictures is incredibly difficult, due to the speed of Andy’s serve.
The shutter speed of the camera was set to 1/800th second – making Andy’s
movement faster than a racing car. These are generally shot at 1/400th – 1/600th of a
second.
The new campaign starts running globally from June 2014.
About Rado and the Rado HyperChrome
Rado is a globally recognised brand, famous for innovative design and its use of
revolutionary materials to create some of the world’s most durable watches. Ever
since its beginnings in Lengnau, Switzerland, Rado has had a pioneering spirit, with
the brand philosophy “if we can imagine it, we can make it” still holding true today.
With its ground-breaking monobloc high-tech ceramic case, the Rado HyperChrome
is lightweight, scratch-resistant and extremely comfortable to wear, as well as sporty,
stylish and fit for a tennis champion.
About Andy Murray
Andy Murray is one of the world’s top tennis players. He has won 28 career titles
including two majors since turning professional in 2005. He is the reigning Olympic
men’s singles champion. Andy is known as one of the best returners in tennis and for
being one of the most intelligent tacticians on court. Andy has been a Rado
ambassador since May 2012 and is the face of the Rado HyperChrome Court
Collection.
Andy portant la nouvelle HyperChrome Automatic Chronograph Plasma :
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