Piaget Unveils New Global Brand Campaign At SIHH 2018

Piaget Unveils New Global Brand Campaign At SIHH Brand ambassador Ryan Reynolds and campaign muse Doutzen Kroes join luxury maison for a celebration its Sunny Side of Life philosophy

Geneva, January 15th 2018 – During the annual Salon International de la Haute Horlogerie, Piaget transformed the Country Club de Genève into a tropical sun-filled paradise for the launch of its new global brand campaign. Piaget International Brand Ambassador Ryan Reynolds was joined by Friends of the Maison Coco Rocha, Barbara Palvin, Shanina Shaik and Joel Dicker for an evening inspired by the Piaget universe captured by the iconic photographers Mert & Marcus.    Supermodel and campaign muse Doutzen Kroes joined Piaget CEO Chabi Nouri for the unveiling of the new campaign. Despite the winter cold outside, guests surrounded by lush vegetation and pink flamingos enjoyed colourful cocktails in an environment reminiscent of one of the alluring destinations around the world where the Piaget Society gathers to enjoy carefree times in the sunshine. Inspired by the refreshing pool plunge that Doutzen takes in the campaign film, the seated dinner took place in a room transformed into a shimmering blue swimming pool.  Shot by Mert & Marcus, the new print and digital campaign brings to life Piaget’s Sunny Side of Life philosophy, a celebration of life lived to the fullest under the sun in the island paradise of Ibiza. In this seductive sun-filled adventure, Doutzen Kroes wears pieces from the maison’s watch and high jewellery collections, including stacked gold Possession bangles, Limelight Gala watches to Sunlight Journey High Jewellery creations. Piaget’s watch and jewellery novelties such as the Possession or the Altiplano Ultimate Automatic watches or Possession pendants and bangles were also part of the celebration in Geneva, worn by VIP guests and ambassadors.

About Piaget It was in La Côte-aux-Fées that Georges-Edouard Piaget set up his first workshop in the family farmhouse and devoted himself to producing high-precision movements. This was back in 1874 and marked the start of an ever-growing reputation. In 1943, the company took a decision that would prove crucial to its future by registering its brand name.  Faithful to its pioneering spirit, Piaget in the late 1950s set about designing and manufacturing the ultra-thin movements that would become one of the Maison’s signatures and leave a lasting impression on watchmaking. But Piaget was also a style: a marriage of gold and an explosion of color, new shapes, precious gems, and dials made of hard stones. Carried along on the wave of extraordinary creativity driven by Yves G. Piaget, the brand’s jewelry collection grew in an original direction with a resolute emphasis on color.   Rich of more than140 years of history, the ever-bold brand, innovated by offering jewels in motion, extravagant Haute Joaillerie collections, and incredible watches to become today one of the world's most prestigious watchmaker-jewelers.