THE CHIARA BEAUTY SHOW BY LANCÔME

THE CHIARA BEAUTY SHOW BY LANCÔME MORE THAN 46 000 BEAUTY FANS WATCHED LIVE CHIARA FERRAGNI UNVEIL HER NEW MAKE-UP COLLECTION IN COLLABORATION WITH LANCÔME PARIS, 05th of November, 2020 - This week, Lancôme pushed again the boundaries of online eventing with a new generation of live shopping events, in an evening dedicated to fun and all things makeup – starring Lancôme’s ambassador, Chiara Ferragni. In celebration of her second must-have collection with Lancôme, Chiara played host for an event that was open to all –including press, influencers and Lancôme fans everywhere. A hit for sure, Chiara’s Beauty Show united beauty lovers and makeup addicts from all four corners of the world in a completely novel experience. With plenty of surprises throughout the online live session, Chiara revealed her new collection – full of statement colors inspired by her effortless urban chic style and glamorous Milan Fashion Week looks – all in glittery packaging topped with her signature winking eye. Continuing the first part of the show, Lancôme Creative Director, Lisa Eldridge, performed a live makeup tutorial, using Chiara’s new collection. To close part one, Anna Della Russo, fashion icon and Creative Director of Vogue Japan, took part in the live in a video call. To complete the show, Chiara joined her sister, Valentina Ferragni, and her best friend, influencer Veronica Ferraro, for a pyjama party – the best way to share beauty secrets with one another, as well as the live audience. Having successfully attracted more than 46 000 viewers and generated 200 000 likes and comments, the Chiara Beauty Show once again underscores Lancôme’s commitment to leading the way for new model of consumer engagement that combines beauty expertise with an intimate look into the life of an ambassador – in addition to instant live shopping.